2013 Annual Meeting
The Omni Shoreham, Washington, DC
The Association Media & Publishing Annual Meeting is the premier professional development opportunity for association media and publishing professionals. This conference combines education sessions and networking to address the current trends and challenges associations face.
Lunch & Learn: Responsive Web Design
May 23. 2013
With responsive design, you can create custom solutions for a wide-range of users on a variety of devices, including mobile phones, tablets, and desktop and laptop computers. Of course this new approach requires a new skill set and new design philosophy. Responsive web design detects a deviceís screen size and adjusts accordingly, creating a custom experience for the user. Itís a hot new technology that all association communications professionals need to know about.
Five Reasons Why People Hate Your Association's Website
By Samir Balwani
As your website becomes more and more important (people look for your association online before searching anywhere else), making sure you are giving members and potential members a positive experience becomes more important, too.
The Web You Weave
In one associationís website redesign, the goal was to do it right so the organization isnít back redesigning again any time soon.
By Apryl Motley, CAE
(Editor's note: Don't miss AM&P's Annual Meeting Preconference Workshop, "Rule the Web: Content Governance for Your Website," on June 9, 2013.)
If youíre not quite sure what an actuary does, youíre not alone. The need to communicate more effectively about this mysterious profession, particularly to younger audiences, was the driving force behind the redesign of the website used to promote the profession.
In a collaborative effort, the Casualty Actuarial Society and the Society of Actuaries joined forces to redevelop the professionís flagship website "Be an Actuary.Ē The first site was launched in 1999 and then re-launched in 2003.
2 Keys to Writing a Great First Paragraph for Every Blog Post
Well begun is half done, as they say. Here are some solid tips to help association team members get started with their blog posts.
By Marcus Sheridan
Over the past 18 months, Iíve been heavily involved in helping organizations utilize insourcing as a means to produce large amounts of powerful content among their staff and team members. During this time, I have found there are two main elements that deter employees from writing and participating in the organizationís blog, which are . . .
Debunking the Myth About Association Magazine Ad Performance
Are you facing off with a B2B magazine in a fight for your industryís advertising sales dollars? Here is some ammunition to help you close the deal.
By Scott Oser
During my almost 20-year career, I have been fortunate to work for ó and with ó both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in B2B publications. Over the last seven years, as I have focused on selling advertising almost exclusively in association publications, I have learned that simply is not the case.
Association Media & Publishing Leaders To Take Office June 9
Kimberly A. Howard, CAE, publisher and director of surveys at the Association of Corporate Counsel, will begin her one-year term June 9 as the president of Association Media & Publishing.
This will be Howardís fifth year on Association Media & Publishingís Board of Directors. She previously served as chair of the organizationís 2009 Annual Meeting and the 2008 Annual Meeting Preconference Workshop. Howard is also a member the American Society of Association Executives, through which she is a certified association executive (CAE).
Quick Laughs is a new Signature department with a different theme for each issue. See below for monthly themes and send our editor a short email about your experience! A few sentences is all we need.
Article Interview: Most Embarrassing Moment
Craziest Stunt to Sell an Ad
Published Photo Faux Pas
Have an idea for future themes? Let us know!