A batch from heaven – New Nestlé biscuits are conveniently launched – Retail Times


Baked by Rich’s, the premium sweet bakery brand, has partnered with chocolate giant Nestlé Professional to launch three new coffee shop quality biscuit flavors for the convenience channel. The delicious Baked by Rich’s, Made with… range includes Matchmakers® Zingy Orange, Aero® Peppermint and Little Rolo®.

Available in defrost and serve formats, the cookies are designed for retailers who want to offer a freshly baked option but don’t have the space for an in-store bakery. Bake-off freezer pucks are available for larger stores and grocery retailers.

Popular with households, the three flavors, backed by Rich Products’ bakery expertise, will be available from August and will be sold in eye-catching, bright packaging. With four biscuits per bag, they’re ideal for sharing at home or on the go.

Sales of premium biscuits increased by 20% in 2021, and ‘stuffed biscuits’ have also helped grow the category by adding value and encouraging commerce. The range allows retailers to offer an in-demand combination of coffee and baked goods, with recent trials by Rich’s showing a 2.5x higher sales rate when cookies are placed near an in-store express coffee machine.

John Want, Sales, Marketing and R&D Director at Rich’s, says: “Our Baked brand has been worth over £2.5million since its launch in 2020 and this big name mash-up is the natural progression of the portfolio. With many eyeing value in the coming months, consumers are looking for trusted and well-known goods to guarantee quality. Nestlé Professional’s portfolio includes some of the most well-known confectionery brands in the world, and our development team loved using these unique and delicious ingredients to create new biscuits for independent retailers.

“With more of us traveling for work and pleasure in 2022, there is a real opportunity to make the most of the recovering food-to-go sector and offer shoppers premium, fresh biscuits. There is also still a significant contingent of working from home, giving residential convenience stores more opportunities to recharge and indulge throughout the day.

“Retailers know that people want visually appealing products and the Aero® Peppermint product in particular stands out with its unmistakable light green chocolate. The cookies also help maximize online delivery and provide the ideal partner for meal deals alongside a coffee order.”

RRP: From £2.29 for 1 bag x4 biscuits

To stock Baked by Rich’s, Made With… in your store or icon cluster, contact: nestle@rich.com.


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