Albertsons knocked to pilot DoorDash DoubleDash



Albertson’s Cos. will be the first grocer to test DoorDash’s DoubleDash add-on delivery service.

Also on Monday, San Francisco-based DoorDash announced that it had started delivering alcoholic beverages on-demand from restaurants, grocery stores, local retailers and convenience stores.

The DoubleDash service, Announced at the beginning of August, allows DoorDash users to add items from local dealers to their original order without incurring an additional delivery fee or minimum order value. Starting today, Albertsons Cos. Supermarkets place food orders online for delivery via DoorDash and after check-out have the option to make a meal or other consumables from select local restaurants and retailers such as ice cream parlors and Boba stores “DoubleDash”. said DoorDash. Add-ons available through DoubleDash also include hot and prepared meals from the Albertsons Co. supermarkets’ Deli Marketplace.

DoubleDash works like this: customers order groceries from DoorDash, check out, then look for the DoubleDash option on the map to add items from nearby stores. On the page of the selected retailer you select food, drinks, snacks or other items and place them in your shopping cart. A Dasher delivery person then takes both orders and delivers them together. Customers with a DashPass subscription do not pay delivery charges for grocery orders over $ 25.


The DoubleDash service, announced last month, allows DoorDash users to add items from local dealers to their original order.

At the time of the announcement, DoubleDash has been to 7-Eleven, Walgreens, Wawa, QuickChek, The Ice Cream Shop, and. available DashMart, an exclusive store from DoorDash.

“With this new feature, consumers can not only replenish their weekly purchases, but also treat themselves to something from their favorite local retailer,” DoorDash said in a statement. “DoubleDash will be the new way of shopping at DoorDash and is the next step in bringing everything you want in your neighborhood together into one one-stop shop experience.”

The DoubleDash pilot is expanding Boise, Idaho-based Albertson’s partnership with DoorDash. In June, the companies announced that DoorDash will offer last-mile grocery deliveries from nearly 2,000 Albertsons Cos. Supermarkets and more than 40,000 items – including fresh and prepared groceries, groceries, flowers and convenience items – for online delivery -Marketplace and the DoorDash app.

Overall, Albertsons operates Cos. 2,278 grocery and drug stores in 34 states and the District of Columbia under such banners as Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci’s Food Lovers Market.

DoorDash has steadily expanded in the food retail sector. The company said its first foray into the grocery market was with Walmart in April 2018, followed by a partnership with Wegmans Food Markets in April 2019 to power the Wegmans Meals 2Go Service. DoorDash officially signaled its entry into the grocery industry in August 2020 with the launch of an end-to-end online grocery marketplace solution – which includes ordering, fulfillment and delivery – as well as the DashPass subscription program. Until now, the last-mile specialist has only supplied the food retail sector with last-mile delivery of food and meals via its white label service DoorDash Drive, through which retail partners place, pick and pack orders.

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Weis Markets and Cardenas Markets are two of the newest chains to join DoorDash’s growing list of retail partners.

The first retail partners for the complete food service included Smart & Final, Meijer, Fresh Thyme Market, Hy-Vee and Gristedes / D’Agostino. Grocery retailers that have used Drive’s white label fulfillment solution for last mile delivery include Walmart, Hy-Vee, ShopRite, Coborn’s, Woodman’s Market, Kowalski’s Markets, and independent grocers under the Piggly Wiggly banner. DoorDash has also delivered meals for chains like Wegmans, Hy-Vee, Gelson’s Markets, Kowalski’s, Big Y Foods, Food City, Village Super Market, Save Mart, Lucky / Lucky California, and Coborn’s.

And on Monday, DoorDash said two more grocery chains have started offering on-demand delivery through their online marketplace and app: Weis Markets, based in Sunbury, Pennsylvania (in 173 stores in Pennsylvania, Maryland, New York, New Jersey , West Virginia, Virginia, and Delaware) and Cardenas Markets, headquartered in Ontario, California (in all 59 stores in California, Nevada, and Arizona).

Grocery stores will also take part in DoorDash’s latest service: alcohol delivery. Consumers in 20 states and the District of Columbia, Canada and Australia can now order beer, wine and liquor at restaurants, supermarkets, convenience stores and other retailers for same day delivery, if local regulations allow. The company said adding alcohol can increase the average order value in restaurants and grocery stores by up to 30% and in convenience stores by over 50%.

To use the alcohol delivery service, which, according to DoorDash, reaches over 100 million consumers worldwide, customers switch to the “Alcohol” tab on the DoorDash online marketplace or in the app to browse the selection of local dealers and place their orders. DoorDash found that it created an alcohol catalog of 30,000 SKUs that is available at thousands of retailers and restaurants nationwide. Via DoubleDash, customers in selected markets can also add alcoholic beverages to their restaurant food for certain orders.

DoorDash added that the alcohol service includes “rigorous” identification verification prior to check-out and multiple ID checkpoints during the delivery process to ensure customers are of legal age.

“Over the past year, many of the cities in which we operate have developed their legislation to allow the delivery of alcohol to residents’ homes. During that time, we’ve worked tirelessly to create a trustworthy ordering and delivery experience for merchants, customers, and dashers, ”said Caitlin Macnamara, DoorDash’s director of alcohol strategy and operations, in a statement. “We are committed to providing merchants and dashboards with new ways to earn money, a safe, high-quality experience for customers, and to be a responsible leader in compliant alcohol delivery.”



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