Algonomy announces its intention to acquire the businesses of Linear Squared, AI-powered Retail and CPG Demand Planning & Forecasting Provider



Linear Squared (Pvt.) Ltd. specializes in the development of SaaS products and uses a combination of cutting edge technology (machine learning, artificial intelligence, cloud platform) and statistical models to provide solutions to business problems in several areas including CPG, grocery retail, clothing, FMCG, financial services & Telecommunications. Out Sri Lanka, it is home to the largest pool of AI and ML engineers in the country.

“The proposed acquisition would allow Algonomy to expand its product offering for the consumer goods and grocery retail segments by integrating Linear Squared’s best demand planning and forecasting product technology into its portfolio of Algonomy merchandising and supply chain solutions of a highly qualified AI and ML engineering competence center in Sri Lanka, ” said Atul Jalan – Founder and CEO, Algonomy.

“We founded Linear Squared with a vision to provide ready-to-use AI and ML-powered products that turn data into proactive measures to solve some of the industry’s most complex problems. We have spent the past six years creating fantastic products that are validated “by global customers every day”, said Sankha Muthu Poruthotage – CEO and Co-Founder of Linear Squared.

“We are excited about the prospect of joining Algonomy, which will help bring our innovations to a much wider customer base faster than our own. In the short term, this will be the time to market and business growth of our supply chain AI solutions for the CPG and grocery retail segments. It will also provide significant opportunities for collaboration and growth for Linear Squared employees, who will be under the umbrella of a world-class product development organization. In the long term, as we expand the center, we expect it to become an integral part of Algonomy’s global product and R&D activities to serve multiple product lines, ” Poruthotage added.

The product portfolios of both companies are complementary. Therefore, the consolidated product portfolio can offer customers significant added value by providing an end-to-end algorithmic solution.

About algonomy

Algonomy (formerly Manthan-RichRelevance) empowers leading brands to go digital with the industry’s only real-time algorithmic decisioning platform that brings together data, decisions and orchestration across marketing, digital commerce and retail merchandising. With industry-leading retail AI expertise combining supply and demand with a real-time customer data platform as the foundation, Algonomy enables 1: 1 omnichannel personalization, orchestration and analysis of customer journeys, merchandising analysis and supplier collaboration. Algonomy is a trusted partner of 400+ leading retailers, consumer brands, fast food chains, convenience stores and more with a global presence in over 20 countries. More at

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Amit Jaina
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SOURCE Algonomy



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