Alliance Data is now Bread FinancialTM | Your money


COLUMBUS, Ohio–(BUSINESS WIRE)–March 23 March 2022–

Alliance Data (NYSE: ADS) today announced it will now be known as Bread Financial, a technically advanced financial services company offering simple, personalized payment, lending and savings solutions. After a multi-year transformation to streamline its business model, Bread Financial has evolved into a modern financial services company, supported by technology and platform solutions that empower today’s consumer. The company’s previous market-focused brands are now united under a single, cohesive name bread financial Brand.

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“This is a game changer for the company as our new brand represents the strategic direction of our business transformation into a modern, technically advanced financial services company,” said Ralph Andretta, President and Chief Executive Officer of Bread Financial. “By combining the heart and hustle of a fintech with the discipline and stability of an established bank, Bread Financial will remain focused on delivering the innovative omnichannel payments, lending and savings solutions consumers now enjoy at every stage of their financial journey Craving .”

Built on the principles of choice, simplicity and trust, Bread Financial offers simple, personalized solutions that enable consumers to shop, borrow and save their way, including proprietary direct credit cards and deposits. Bread Financial also drives the growth and loyalty of its partners through a digitally-enabled, white-label product suite that includes private-label and co-brand credit cards, installment loans, and Buy Now, Pay Later (BNPL).

“As we change our name and brand and broaden our strategic focus to include more direct-to-consumer products, the fundamental elements that have fueled our decades of success remain intact,” said Val Greer, executive vice president and chief commercial officer , Bread Financial. “This milestone begins in particular with our people – the heart of our company – and our customer-centric, results-driven and award-winning culture. We will continue to build on our 30-year legacy of creating value for our partners and continue to invest in data and analytics, innovative technologies and digital capabilities that meet the needs of our partners and consumers as we transform.”

Bread Financial’s parent company is now Bread Financial Holdings, Inc., formerly Alliance Data Systems Corporation (NYSE: ADS). The Company’s common stock will begin trading on the New York Stock Exchange on April 4, 2022 under a new ticker symbol – BFH. Bread Financial’s two banking subsidiaries – Comenity Bank and Comenity Capital Bank – will retain their current names.

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About Bread Financial

Bread Financial TM (NYSE: ADS) is a technologically advanced financial services company that offers simple, personalized payment, lending and savings solutions. The company creates opportunities for its customers and partners through digitally supported decisions that offer ease, self-determination, financial flexibility and exceptional customer experiences. Powered by a digital-first approach, data insights and white-label technology, Bread Financial provides growth for its partners through a comprehensive suite of products, including private label and co-branded credit cards, installment loans and buy it now, pay later (BNPL). . Bread Financial also offers direct-to-consumer solutions, giving customers more access, choice and freedom through its branded payments, lending and savings products.

Bread Financial, formerly Alliance Data, is an S&P MidCap 400 company headquartered in Columbus, Ohio and committed to sustainable business practices supported by its more than 6,000 employees worldwide. To learn more about Bread Financial, visit or continue to follow us Facebook, LinkedIn, Twitter and Instagram.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements provide our expectations or projections of future events and can generally be identified by the use of words such as “believe” , “expect”, “anticipate”, “estimate”, “intend”, “forecast”, “plan”, “probably”, “may”, “should” or other words or similar expressions. Likewise, statements describing our business strategy, outlook, goals, plans, intentions or objectives are also forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make and the guidance we provide regarding our anticipated operating or financial results, the initiation or completion of strategic initiatives, including our ability to achieve the intended benefits realize the spin-off of our LoyaltyOne segment, future dividend declarations and future economic conditions including but not limited to market conditions and COVID-19 impact related to relief efforts for impacted borrowers and depositors, labor shortages due to quarantine and reduced demand from customers. We believe our expectations are based on reasonable assumptions. However, forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this press release, and no assurance can be given that our expectations will materialize been right. These risks and uncertainties include, among other things, factors detailed in the “Risk Factors” section of our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A or elsewhere. our Quarterly Reports on Form 10-Q filed for periods subsequent to this Form 10-K. Our forward-looking statements speak only as of the date they are made, and we undertake no obligation, except as required by law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.

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CONTACT: Bread finance

Brian Vereb – Investor Relations


Shelley Whiddon – Media


Rachel Stultz – Media




SOURCE: Alliance Data Systems Corporation

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PUB: 03/23/2022 07:30 / DISC: 03/23/2022 07:32


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