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Amazon released its second annual report on Wednesday, detailing that the online retailer blocked the publication of 4 billion fake offers and deleted more than 3 million fake products from its site in 2021.
In 2020 Amazon stopped 10 billion bad offers and removed 2 million fake products.
The company also reported a drop in intellectual property infringement complaints in 2021, and the number of active brands on the site increased.
The report states that Amazon has blocked more than 2.5 million attempts to create fake accounts on its e-commerce site, down 58% from 2020. The company attributes the drop to its vetting process and other efforts to deter bad actors.
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Amazon released its second annual report on Wednesday, detailing that the online retailer blocked the publication of 4 billion fake offers and deleted more than 3 million fake products from its site in 2021. (AP Photo/Bebeto Matthews, File/AP Newsroom)
Counterfeit sellers have been hurting online retailers like Amazon for years, and the company has ramped up its efforts to combat the problem in recent years as it comes under scrutiny from brands and lawmakers pushing for anti-counterfeiting laws .
Amazon supports the INFORM Act, a House online retail law that would require online stores to collect contact and financial information from high-volume sellers and share some of the information with buyers.
Amazon previously opposed a Senate version of the bill that would require online retailers to collect information from a larger group of third-party retailers.
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Close-up of the logo for Amazon Warehouse on Amazon Prime package, San Ramon, California, May 20, 2020. (Collection Smith/Gado/Getty Images/Getty Images)
Another bill on Capitol Hill would hold online retailers responsible for counterfeit goods sold on their platforms.
Amazon recognizes that “the intent of the legislation is to stop counterfeiting” and looks forward to working with Congress to achieve that goal, a company spokesman said.
The e-commerce giant said in its report that last year it implemented a program that makes it harder for bad actors to create accounts to sell products by requiring face-to-face meetings with an Amazon team member to verify their authenticity check over.
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Amazon and Amazon Prime logos are pictured on vehicles outside the Amazon fulfillment center in Altrincham, near Manchester, Britain, November 26, 2021. REUTERS/Carl Recine/File Photo (Reuters / Reuters Photos)
The report also states that the company verifies the seller’s physical location and payment instruments.
Amazon said it spent more than $900 million fighting fraud last year. The company sued or referred more than 600 vendors for investigation in the US, China and elsewhere.
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Amazon’s report did not disclose the source of most of the counterfeit products.
