Have you ever thought of shopping online while feeling like you are in a physical store? This is what Americanas and Samsung promise to consumers with the 3D hotsite that was created for the manufacturer’s publications. On the platform there is information, settings and interactions “as efficient as in a shop”. The space will have the launches of Samsung Lifestyle, QLED, and Neo QLED 4K and 8K TVs.
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Anelise Righi, senior manager of the channel marketing business in the Consumer Electronics Division of Samsung Brazil, says the main goal of the project is to bring relief to consumers. âThe immersive technology-based initiative will help the public learn more about each TV model and choose the one that best suits their profile,â he says. “It is a step further in our strategy to approach an increasingly interested public.”
The 3D hotsite is intended to highlight innovations in the areas of product design, image quality, sound and connectivity. taken directly to the device purchase page in e-commerce.
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According to Jean Lessa, director of Americanas SA IT and Marketplace, the suggestion comes from studies of immersive experiences. “We faced the challenge of being the first Brazilian e-commerce to develop a disruptive project for one of our main partners, Samsung,” he emphasizes. “The virtual tour works on all devices, including the app, and the hotspot is rich in content and experiences.”
How it works
The virtual tour includes three different rooms where the consumer can explore the ideal TV options and projectors for each environment and need. The 3D software allows you to circulate through the room, which gives the feeling of being in the room. The navigation also works with virtual reality glasses, which allow you to circulate through the environment with just the movement of your head.
It is possible to check the exact thickness of the televisions and interact in each of the stations. There are videos, explanatory excerpts and photos that help to enrich the customer experience.
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