B&Q launches marketplace to expand online range

// B&Q launches new online marketplace
// The Kingfisher-owned brand wants to create a “one stop shop for your home”.

B&Q has reportedly launched an online marketplace to expand its e-commerce division to over a million home, DIY and garden products.

The Kingfisher-owned DIY store aims to create a “one-stop shop for your home” and strengthen its position in key categories such as lighting, power tools and wallpaper.

It also wants to expand its offer to new areas, including small household appliances and children’s outdoor games, retail week reported.

CONTINUE READING: B&Q partners with Asda for latest shop-in-shop concession

B&Q has already engaged 17 third-party vendors, including Black & Decker, Breville and Osram, to sell through the marketplace.

The retailer intends to offer shoppers 100,000 new products over the next six months, in addition to the 40,000 already offered on B&Q’s existing website.

B&Q CEO Graham Bell said the company has ambitions to make “millions of products” available through the platform – “potentially within a year”.

He added that almost 85% of shopping journeys start online and B&Q knows that 45-50% of all sales start on marketplaces in Europe and the UK.

B&Q has partnered with marketplace platform Mirakl to launch its new online offering, which will be available through existing diy.com website and smartphone app.

Third party brands selling through the B&Q marketplace are responsible for fulfilling their own orders.

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