Brockton’s Fusion Dolls business is growing from online to kiosks and stores

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BROCKTON – Widline Pyrame founded her business, Fusion Dollswho sells multicultural black and brown skin and textured hair dolls online after being fired from her job during the 2019 COVID-19 pandemic.

The goal of Fusion Dolls was to represent children through dolls, which they recognized through their study of social work and working with children.

She wanted to bring her dolls to as many children as possible. In two years this effort has grown from selling at pop-up events in Boston and southeastern Massachusetts, Kiosks in Brockton’s Westgate Mall and soon a shop window front in the mall.

“There’s a lot of love for us in town,” said Pyrame. “It feels like a dream is coming true.”

Fusion Dolls, which launched online and whose owner Widline Pyrame currently has a kiosk in Westgate Mall, is set to open in a storefront in the mall this fall, pictured on Wednesday, August 25, 2021.

The Fusion Dolls store is expected to open in the Westgate Mall between late September and October. It’s on the sidewalk on the right before the Burlington Coat Factory.

Pyrame said the room was a former phone shop and she was working on getting fixtures to display her wares.

She wants to add a picture station for children to take pictures with the dolls, including a doll box for them to pose in.

There will be a place for culture books, including that Pyrame wrote about their hair trip, will be seen along with outfits for the dolls, children and their mothers.

She would also like to hold events there where children can learn to style their dolls hair.

Fusion Dolls, which started online and whose owner Widline Pyrame currently has a kiosk in Westgate Mall, will open in a storefront in the mall this fall, pictured on Wednesday, August 25, 2021.

Your first kiosk opened in February and in May, Pyrame added a second to showcase more dolls, accessories and other merchandise like bags and hats for women.

Pyrame said the kiosks in the mall were busy. People have also turned to her with encouragement.

Parents and grandparents who saw the dolls told her, “Where were you when I was growing up?” and are happy that their children can have dolls that look like them, she said.

She also travels to Boston and the South Shore selling dolls at pop-up events. As at the newsstand, Pyrame said it was a chance to meet people and share stories.

Fusion Dolls, which started online and whose owner Widline Pyrame currently has a kiosk in Westgate Mall, pictured on Wednesday August 25, 2021, is set to open in a store front in the mall this fall.

Online and in person, she has added dolls with different skin tones, hair textures, outfits, and accessories.

Many of their new doll offerings have been driven primarily by direct feedback from child customers who have visited Fusion Dolls’ sales counters or kiosks, Pyrame said.

One of the new additions is an albino doll with light hair, light skin and light eyes. Pyrame said a girl and her mother saw the doll and said it looked just like them. An adult woman who saw herself in the doll had a similar experience, she said.

“Representation is really important,” she said. “When you see yourself in a doll, you can say, ‘It’s me.'”

Fusion Dolls, which started online and whose owner Widline Pyrame currently has a kiosk in Westgate Mall, pictured on Wednesday August 25, 2021, is set to open in a store front in the mall this fall.

Pyrame said every time she sees children and people excited about their dolls, it confirms that she is in the right place to do the job she is passionate about. She said she didn’t expect to have a store.

Before pyram started Fusion Dolls in 2019, she worked as a social worker and with children.

She uses skills that she has learned as a social worker in her company, such as how to talk to people.

“It was really a gift that I had to get in touch with people,” said Pyrame.

Seeing her business grow, Pyrame said that everything has grown step by step as planned.

Especially during the COVID-19 pandemic when companies were struggling or closing, she said she was glad Fusion Dolls was successful and that she was able to share this with the employees who have joined the company.

Sheimburg Issac, an employee at Fusion Dolls who launched online and currently has a kiosk in the Westgate Mall, pictured on Wednesday August 25, 2021, will be opening in a store front in the mall this fall.

Looking ahead, Pyrame aims to provide more representation by selling dolls of different nationalities and outfits that reflect their culture.

She wants to get in contact with authors so that she can sell culture books in her shop.

She later said she would like to open another Fusion Dolls location.

Pyrame also wants to empower and mentor young people, especially in the field of entrepreneurship.

“I encourage everyone to follow their dreams and not pigeonhole themselves,” she said.

The employee Mina Corpuz can be reached by email at mcorpuz@enterprisenews.com. You can follow her on Twitter @mlcorpuz. Support local journalism by purchasing a digital or printed subscription to The Enterprise today.


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