Consumers plan to shop before Thanksgiving


As the Christmas shopping season approaches, most consumers plan to shop online, get an early start, and choose ecommerce stores that offer rewards programs.

According to The 2021 Holiday Shopping Outlook: Why Convenience and Personalization Will Be Key, a collaboration between PYMNTS and Kount, serving 3,643 consumers from September 8th, 26th to 17th.

They’re also planning an early start: 48% say they’ll start their Christmas shopping before Thanksgiving. This can reflect their desire to avoid product shortages. Another 25% plan to start on Black Friday, the traditional start to the Christmas shopping season.

Of those who start shopping later, 11% plan to start on Cyber ​​Monday, 9% after Cyber ​​Monday but before Christmas week and 3% in Christmas week.

When choosing where to shop, 58% of consumers state that they are “very” or “extremely” interested in online shops that offer customer rewards programs.

They’re also looking for consistent branded experiences in-store and online. 48% of consumers say that they are “very” or “extremely” interested in it.

The shopping experience, ranked third by consumers, is a simplified checkout process with merchants who have their customer information. 42 percent of consumers are “very” or “extremely” interested in this service.

While consumers of all financial lifestyles are interested in comparable proportions of rewards programs and consistent branding experiences, there is some diversity on the third point. Forty-six percent of paycheck-to-paycheck consumers who struggle to pay their bills are “very” or “extremely” interested in a simplified checkout process, compared with just 37% of those who do not live from paycheck to paycheck .



Above: It’s almost time for the Christmas shopping season, and nearly 90% of US consumers plan to do at least some of their purchases online – 13% more than in 2020. PYMNTS surveyed more than 3,600 consumers as part of the Holiday Shopping Outlook 2021. what drives online sales this holiday season and what impact product availability and personalized rewards have on retailer preferences.


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