Designer Brands debuts “Warehouse Reimagined” store concept


Debut at a Houston, Texas-Zone DSW, Warehouse Reimagined also highlights national brands with dedicated sections showcasing products and store customer choices.

“Warehouse Reimagined allows us to showcase our national brands with shop-in-shops alongside proprietary brands and related experiences that make brands stand out in the eyes of the consumer,” said Designer Brands CEO Roger Rawlins. “This new store format is an immersive experience – from the customer to the customer – and leverages our proven ability to sell brands the way customers want. We have relied heavily on customer insights and digital skills to showcase our own brands and partner with leading national brands to offer customers an exciting 360-degree experience. This new format also features expanded and improved services and order pickup areas to make the shopping experience more convenient. Space optimization helps us ensure our top items are always in stock and builds on our hard-earned customer loyalty. We will learn much from this launch as we bring our product range to life, maximize our retail footprint and advance our mission to inspire self-expression.”

Warehouse Reimagined features an updated warehouse-inspired store design to optimize capacity to promote the company’s own brands, including products from Hush Puppies, now sold exclusively in DSW stores. Along with other brands in its portfolio including Vince Camuto, Jessica SimpsonLucky Brand and Beyond, Warehouse Reimagined underscores the company’s long-term plan to grow its own brands to nearly 30 percent of sales by 2026.

Photo courtesy of Designer Brands


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