EFFORT works with IPM India Wholesale Trading to improve water harvesting in villages of Andhra Pradesh


Today, India is on the brink of a water crisis. The 2030 Water Resources Group estimates that if we continue to use water at current rates, India will have half of its water needs by 2030, a possible reality just ten years away. In addition, 60% of of India Districts were declared groundwater critical. That means people are either scarce or of poor groundwater quality, or both. A NITI Aayog report also points to severe water shortages that will eventually lead to a 6 percent loss in the country’s GDP.

EFFORT is a step in this direction and has successfully implemented a water production/saving project in 12 villages of Guntur and Prakasam districts in Andhra Pradesh. Through concerted efforts, the project has enabled the construction of an infiltration basin in 1 village, the construction of hydroelectric dams in 2 villages, rainwater harvesting structures (RWH) in 6 schools, and the provision of water purifiers in 6 RWH schools.

commenting on the progress of the project, DR Hari Babu PokuriProject manager of EFFORT, said: “While India receives abundant rainfall, 95% of this rainwater is lost due to poor harvesting and poor management, leading to alarming depletion of groundwater and a significant waste of this precious resource. In addition, many villages face water shortages throughout the year due to the unpredictable monsoons, making it difficult to maintain a normal life. In partnership with IPM India Wholesale Trading, we are proud of the positive impact we have been able to make to meet the needs of the to cater to local communities and better support them in water resource management EFFORT is committed to continuing its efforts to work closely with local communities to raise awareness against water waste and implement better conversation best practices.”


Founded in 1999, EFFORT (http://effortindia.org/) is a micro-level voluntary organization that has been involved in social development for 21 years. Since its inception, EFFORT has focused on 4 areas including Sustainable Agriculture, Natural Resource Management, Child Development and Community Health. The organization strives for self-empowered, community-based organizations and the promotion of sustainable livelihoods of small and marginal farmers, landless farm workers, women and youth through the preservation of natural resources, sustainable agriculture and ecological balance in rural areas India. It works in three states India (Andhra Pradesh, Maharashtra and Punjab) covering 1,000 villages and working with 1.50 lakh farming families.

About IPM India Wholesale Trading Private Limited

IPM India Wholesale Trading Private Limited is a joint venture between Philip Morris Brands Sarl of Switzerland and two Indian companies, Godfrey Phillips India Limited and KK Modi Investment & Financial Services Private Limited.

Photo: https://mma.prnewswire.com/media/1739695/EFFORT_IPM_India_RWH.jpg

SOURCE IPM India Wholesale Trading Private Limited


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