Obsess, an experimental e-commerce platform that provides interactive online virtual stores, has closed a $ 10 million Series A funding round.
The round, which brings the company’s total funding to $ 13.4 million, was led with the participation of the Venture Reality Fund and the WXR Fund, according to a press release from Jump Capital.
Obsess plans to use the latest investment to accelerate global expansion and product development, and expand beyond fashion and beauty into additional retail industries such as home, entertainment and consumer goods.
Top brands partnering with Obsess include Coach, Tommy Hilfiger, Dermalogica, NARS, Charlotte Tilbury, American Girl, Sam’s Club, Mary Kay and Nayom, according to the press release.
“Immersive shopping experiences are becoming a standard part of e-commerce and forward-thinking brands are using our technology platform to provide shoppers with a comprehensive, interactive way to purchase their products,” said Neha Singh, founder and CEO of Obsess in the release. “Younger shoppers who grew up playing video games and esports expect to be able to interact with brands in real time while shopping online.
Dermalogica has partnered with Obsess to create a virtual shopping experience that offers customers an engaging way to learn about and shop for the brand’s skincare range.
“Consumer education is one of our core priorities as a brand and we are excited to be working with Obsess to make it even more engaging to interact with our brand and discover, learn and shop for our skin care products and services,” said Kenna Wynne-Jones , Associate Director of Brand Marketing at Dermalogica, said in the press release. “We strive to meet the unique skin care needs of our customers no matter when or when they prefer to shop, and many of them prefer to shop from home. The Obsess platform offers an immersive virtual experience that is unmatched and gives us a completely new way of telling our brand story. “
Obsess uses virtual and augmented reality technologies to create immersive digital flagship and pop-up store experiences and enables brands to address new customer groups without having to establish a stationary presence in international markets.