Flowers Foods appoints David Roach as Chief Strategic Projects Officer


THOMASVILLE, Ga., August 15, 2022 /PRNewswire/ — Flowers Foods, Inc. (NYSE: FLO), maker of Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse, Tastykake, and other baked goods, announced today David Roach, former President of Cake Operations at Flowers, has been appointed Chief Strategic Projects Officer, effective immediately. In this newly created position, David will be responsible for leading and will continue to report to various strategic projects for the company Brad Alexandermanager. tom winterFlowers’ Chief Supply Chain Officer, is now responsible for overseeing the cake operations.

“David has been leading successful teams at Flowers for almost 30 years,” said Alexander. “As President of Cake Operations, he has done an outstanding job driving operational efficiencies across our snack bakeries. His vast experience, leadership skills and operational knowledge will benefit us as we lead our strategic projects across the business.”

Roach began his career at Flowers in route sales in Atlanta, GA., and worked in sales management before being promoted to regional sales manager in the central region. He was Vice President of Sales at Flowers Baking Co. of Villa Rica in Villa Rica, Ga.and later appointed president of the bakery. He was also President of the East Tennessee Baking Company in Nashville, Tennessee., before becoming Senior Vice President of the Central Region. During his career, he has held a number of sales and marketing leadership positions including the company’s National Accounts team and organic business. Prior to his most recent role as President of Cake Operations, he was President of the Snacking/Specialty business unit.

Roach’s industry involvement includes serving as a member and chair of the Executive Leadership Development Committee (ELDC) of the American Bakers Association, a past board member of Quality Bakers of America and chair of the Marketing Committee, and a past member of the Grain Foods Foundation Marketing Committee. Roach also served on the board of directors of Dave’s Killer Bread Second Chance Foundation. He holds a bachelor’s degree in business administration with a concentration in marketing Georgia Southwestern State University.

About flower foods

headquarters in Thomasville, Ga.Flowers Foods, Inc. (NYSE: FLO) is one of the largest manufacturers of packaged baked goods in The United States with 2021 sales of $4.3 billion. Flowers operates bakeries across the country producing a wide range of baked goods. The company’s top brands include Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse and Tastykake. Learn more at

Forward-Looking Statements
Statements in this filing and certain other written or oral statements made by Flowers Foods, Inc. (the “Company”, “Flowers Foods”, “Flowers”, “us”, “we” or “our”) from time to time and its agents, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements address current expectations regarding recent management changes and are frequently identified by the use of words and phrases such as “ anticipate”, “believe”, “continue”, “could”, “estimate”, “expect”, “intend”, “may”, “plan”, “predict”, “project”, “should”, “will” , “would”, “probably”, “expected” or “continue” or the negative of these terms or other comparable terminology. These forward-looking statements are based on assumptions that we believe to be reasonable. Forward-looking statements are based on current information and are subject to risks and uncertainties that could cause our actual results to differ materially from those projected. Certain factors that could cause actual results, performance, liquidity and achievements to differ materially from those projected are discussed in our annual report on Form 10-K (the “Form 10-K”) and quarterly reports on Form 10-K. Q files filed with us are discussed by the Securities and Exchange Commission (“SEC”) and may include, but are not limited to (a) unexpected changes in any of the following: (1) general economic and business conditions; (2) the competitive environment in which we operate, including advertising or promotional strategies used by us or our competitors, and changes in consumer demand; (3) interest rates and other terms available to us on our loans; (4) supply chain conditions and any associated impacts on energy and commodity costs and availability and hedging against counterparty risk, (5) relationships with or increased costs associated with our employees and external service providers, (6) laws and regulations (including environmental and health-related issues) and (7) accounting standards or tax rates in the markets in which we operate, (b) the ultimate impact of the COVID-19 pandemic and future responses and/or actions taken in response thereto, including but not limited to new and emerging variants of the virus and the effectiveness and distribution of vaccines, which are highly uncertain and difficult to predict, (c) the loss of or financial instability of one or more major customers, including as a result of product recalls or safety concerns related to ours products, (d ) changes in consumer behavior , trends and preferences, including health and whole grain trends, and the trend towards cheaper private label products, (e) the level of success we are achieving in developing and launching new products and entering new markets, (f) our ability to create new implement technologies and customer requirements as needed, (g) our ability to operate existing and any new production lines as planned, (h) our ability to align our environmental, social and governance (“ESG”) goals with suppliers, regulations and customers; (i) our ability to execute our business strategies, which may include, among other things, (1) the ability to realize the intended benefits of any proposed or contemplated acquisition, divestment or joint venture, (2) the deployment of new systems (e.g., our Enterprise resource planning (“ERP”) system), distribution channels and technology, and (3) an improved organizational structure, (j) consolidation within the baking and related industries, (k) changes in pricing, customer and consumer responses to pricing actions (including reduced volumes) and the pricing environment of competitors within the industry, (l) our ability to adjust prices to offset or partially offset inflationary pressures on the cost of our products; (m) disruptions in our direct supply distribution model, including litigation or an adverse decision by a court or regulatory or governmental authority, or other regulatory developments that could affect the independent contractors’ classification as independent contractors; (n) increasing legal complexity and litigation to which we are or may be exposed, (o) labor shortages and turnover or increases in employee and employee-related costs, (p) the credit, business and legal risks associated with independent channel partners and customers operating in the highly competitive food retail and hospitality industries, (q) any business disruption due to political instability, pandemic, armed hostilities (including the ongoing conflict between Russia and Ukraine), terrorist attacks, natural disasters, strikes or Work stoppages, business interruptions, technological failures, product contamination, product recalls or safety concerns relating to our products or Respo consequences or effects of these or similar events or conditions and our ability to insure against such events, (r) the failure of our information technology (“IT “) systems to function adequately, including any disruption, intrusion, cyber attack or security breach of such systems or risks related to the planned implementation of the upgrade of our ERP system; and (s) the potential impact of climate change on the business, including physical and transition risks, increased regulatory and compliance costs, reputational risks and availability of capital at attractive terms. The foregoing list of important factors is not inclusive of all such factors, nor does it necessarily present them in order of importance. In addition, you should consult other Company disclosures (eg, in our other filings with the SEC or Company press releases) regarding other factors that could cause actual results to differ materially from those projected by the Company. See Part I, Item 1A., risk factorsof Form 10-K, Part II, Item 1A., risk factors of Form 10-Q for the quarter ended July 16, 2022 and subsequent filing with the SEC for additional information regarding factors that could affect the Company’s results of operations, financial condition and liquidity. We caution you not to place undue reliance on forward-looking statements, which speak only as of the date made and are inherently uncertain. The Company undertakes no obligation to publicly revise or update any such statements, except as required by law. However, you are encouraged to consult other public disclosures made by the Company (eg, in our filings with the SEC or Company press releases) on related matters.


SOURCE Flowers Foods, Inc.


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