France Social Commerce Market Databook 2022: 50+ KPIs on

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DUBLIN, June 6, 2022 (GLOBE NEWSWIRE) — The “France Social Commerce Market Intelligence and Future Growth Dynamics Databook Q1 2022 Update” Report has been added ResearchAndMarkets.com Offer.

Social commerce industry in France is forecast to grow at 27.2% annually and reach US$7468.6 million in 2022.

The social commerce industry is expected to grow steadily during the forecast period, registering a CAGR of 18.6% between 2022 and 2028. The GMV of French social commerce will increase from US$7468.6 million in 2022 to US$19391.5 million in 2028.

Globally, the social commerce market has grown significantly over the past four to eight quarters. The adoption of shopping tools by major social media platforms has largely fueled the growth of the social commerce industry around the world. Similar trends are particularly visible in France, where the social commerce market is still developing compared to other countries like the United States and China.

As the online shopping method continues to gain traction among consumers in France, major retailers are also looking to capitalize on the trend to further increase their sales in the country. French retailers are running a series of live shopping events to grab the attention of social consumers in the country. Moreover, even global players want to enter the French social commerce industry in 2022 to capitalize on the growing social commerce trend and gain market share.

While the market is still in its early stages of development with low social commerce penetration, the growing popularity of social media shopping among consumers has left the French industry ripe for disruption. As a result, the publisher expects companies to launch innovative products and venture capital and private equity firms to increase investments in social commerce over the next four to eight quarters.

Social commerce companies focus on promoting high-end products to get more profits

While the social commerce sector is growing in France, consumers are still reluctant to buy products from social networking platforms. This behavior of French consumers is also reflected in their spending on social media platforms. According to a recent survey, almost 80% of French consumers who have shopped on social media platforms make a purchase for less than $55.

Distrust among French consumers is one of the factors why consumers prefer to buy cheap products. Consequently, the publisher expects social media platforms to take strategic initiatives that can help them raise awareness and inspire trust among consumers, which can further help increase the overall value and volume of transactions in the country. Among the various platforms used by consumers to complete social commerce purchases, almost 75% of consumers prefer Facebook. On the other hand, Instagram is preferred by approximately 25% while Snapchat is preferred by 10.8% of consumers in the country.

report scope

The report provides an in-depth, data-centric analysis of social commerce in France. Below is a summary of the key market segments:

French E-Commerce Industry Market Size and Future Growth Dynamics by Performance Indicators, 2019-2028

French Social Commerce Industry Market Size and Future Growth Dynamics by Performance Indicators, 2019-2028

French Social Commerce Industry Market Size and Forecast, by Retail Product Category, 2019-2028

  • Clothing & Shoes
  • beauty and personal care
  • Food & Groceries
  • household appliances and electronics
  • handyman
  • Other

French Social Commerce Industry Market Size and Forecast by End-User Segment, 2019-2028

French Social Commerce Industry Market Size and Forecast, by End-Use Device, 2019-2028

France Social Commerce Industry Market Size and Forecast by Location, 2019-2028

France Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Tier 1 cities
  • Tier 2 cities
  • Tier 3 cities

French Social Commerce Industry Market Size and Forecast, by Payment Method, 2019-2028

  • Credit card
  • debit card
  • Bank Transfer
  • prepaid card
  • Digital and mobile wallet
  • Other digital payments
  • Cash

French Social Commerce Industry Market Size and Forecast by Consumer Demographics and Behavior, 2021

  • By age
  • By income level
  • By gender

For more information about this report, see https://www.researchandmarkets.com/r/g0z4f4

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