French company Fnac Darty partners with Google to improve online retail services


A staff member works during preparations for the reopening of a Fnac store in Paris as part of an easing of the country’s lockdown restrictions amid the outbreak of the coronavirus disease (COVID-19) in France May 18, 2021. REUTERS/Sarah Meyssonnier/File Photo

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February 23 (Reuters) – French retailer Fnac Darty announced on Wednesday that it has entered into a new partnership with tech giant Google (GOOGL.O) to improve its online services.

Under the new partnership, Fnac Darty’s websites will use Google’s Cloud Retail Search, a solution designed to help customers find products more easily.

“Fnac Darty is the first retailer in France to implement this new Google Cloud solution, a move that aims to set new standards in terms of online and mobile shopping experiences,” the group said in a joint statement.

The retailer will also rely on Google’s data analytics, machine learning and artificial intelligence solutions to manage operations, the group said.

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Reporting by Dagmarah Mackos; Editing by Alison Williams

Our standards: The Thomson Reuters Trust Principles.


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