Gift sales on JDDJ increase when Qixi Festival comes

  • Week-over-week sales of flowers and makeup kits rose 60% and 113%, respectively.
  • On-demand retail can be a “lifesaver” for those who are too busy or just unwilling to choose a gift.

SHANGHAI, August 4, 2022 /PRNewswire/ — This is love season Chinaas this year’s Qixi – known as the Chinese equivalent of Valentine’s Day – falls 4th of August. JDDJ, the on-demand retail platform operated by Dada Group (Nasdaq: DADA), offers a glimpse into what consumers are buying to watch as Chinese people celebrate this special day.

Since this year’s Qixi coincides with a normal workday, some may be too busy at work to make a gift for his or her special one in time. JDDJ can be a lifesaver as consumers’ online orders can be fulfilled within an hour.

Data from JDDJ and Shop Now last week shows that fresh flower sales are up 63% compared to the previous week. But flowers are not the only product category on lovers’ shopping lists – cosmetics, skin care and consumer electronics are among the best-selling Qixi gifts. Sales of makeup kits and perfumes posted week-to-date growth of 113% and 63%, respectively. The festival is also driving sales of products with a higher price tag – watch sales, for example, have almost quintupled.

Another interesting finding from the data is that couples may prefer staying at home to eating out this year, as ready meal sales were a surprising 10 times higher last week than the week before. But even long-distance couples who can’t eat together this year are using on-demand retail to show their care and love, as JDDJ sees a significant increase in the number of orders being placed in one city, but one to be delivered to others.



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