Global B2B Marketplace Snapshot Report 2021 –


DUBLIN – (BUSINESS WIRE)–The “Global B2B Marketplace 2021” Report was added to to offer.

Global B2B Marketplaces Market 2021 “provides insights into the current state and future trends of the business-to-business marketplace industry around the world. The publication shows that during the COVID-19 pandemic, the demand for B2B marketplace services has increased significantly and new local players appeared in different regions.

Global B2B buyers see potential in business-to-business marketplaces for their companies

Although B2B marketplaces don’t currently account for a large percentage of total B2B sales value, they have attracted increasing attention from global buyers in 2020 and 2021. According to a survey cited recently in the publication, one in three B2B buyers worldwide buys at least half of their products on B2B marketplaces. In addition, both frequency and average spend increased significantly during COVID-19, which is another sign of the increasing importance of the marketplace as a sales and shopping channel. At the national level, for example in Germany, almost every fourth company used B2B marketplaces as a sales channel, and it did so in roughly the same way across all company sizes.

Newcomers challenge established B2B marketplaces amid COVID-19

Unsurprisingly, global giants Amazon Business and Alibaba Group’s B2B marketplace are still topping the rankings of sales volume in North America and Asia-Pacific in 2021. However, you are not the only players. In the midst of COVID-19, many B2B start-up marketplaces raised a significant amount of investment funds. This was the case, for example, in the Middle East and North Africa, where at least three new players attracted millions in 2021. On the other side of the world, in Europe, French B2B retail marketplaces have been particularly successful in raising funds amid COVID-19.

Report coverage

  • This report is a snapshot of the global B2B e-commerce market with an emphasis on B2B e-commerce marketplaces. In this report, marketplaces are defined as platforms on which third-party companies, suppliers and manufacturers can sell their products online, with the marketplace operator acting as an intermediary. Examples of B2B e-commerce marketplaces are Amazon Business and

  • In addition to global data, the report covered key global regions in worldwide B2B e-commerce, including Asia Pacific, Europe, North America and the Middle East. Data availability varies by region and country.

Reporting structure

  • The report begins with a global chapter. It contains information about the development and forecasts of the global B2B e-commerce marketplace, key market trends and market penetration rates.

  • In addition to market data, the global chapter also includes profiles of three selected leading B2B e-commerce marketplaces that represent two global regions: Asia-Pacific (Alibaba) and North America (Amazon Business).

  • The remainder of the report is broken down by region, with each regional section including county chapters and / or regional information where available. The regions and countries are ranked by total e-commerce sales volume or related criteria such as the percentage of businesses that sell and / or buy online.

  • Depending on data availability, the following types of information were included: overview of selected market participants in the region (recent activity and key metrics, if available) and B2B market penetration rate. Due to the different availability of information, not all of the data types mentioned have been taken into account for each section.

Key topics covered:

1. Management summary

2. Global

  • B2B Ecommerce Market Review, June 2021

  • B2B digital sales, in trillion USD, 2019 & 2020

  • B2B e-commerce sales, in trillion USD, 2018-2020e

  • Share of e-commerce sales, as% of total B2B sales, February 2021

  • B2B Ecommerce Marketplaces Trends, June 2021

  • Share of B2B marketplace sales, as% of total B2B e-commerce sales, 2020e

  • Breakdown of B2B purchases made through marketplaces, as% of B2B buyers, August 2020

  • Distribution of buying frequency on B2B marketplaces compared to pre-COVID-19, in% of B2B buyers, July 2020

  • Change in spending on B2B marketplaces compared to before COVID-19, in% of B2B buyers, July 2020

  • Breakdown of B2B purchases with Amazon Business, as% of B2B buyers, August 2020

  • Vertical B2B marketplaces GMV, 2018 & 2019 and third-party B2B marketplaces GMV, in billion USD, 2018 – 2020e

  • Amazon Business: B2B E-Commerce Marketplace Profile, January 2020

  • Alibaba: B2B E-Commerce Marketplace Profile, January 2020

3. Asia Pacific

3.1. Regional

  • Overview of selected B2B e-commerce marketplaces and classifieds, June 2021

  • B2B e-commerce market share, by country, as% of total e-commerce market, 2020e

4. Europe

4.1. Regional

  • Top 20 European B2B marketplaces by total financing, July 2020

  • Expected online sales growth through 2023, as% of leading manufacturers, 2020

5. North America

  • Share of B2B purchasing that takes place via digital self-service channels, in% of purchasing professionals, June 2020

  • Overview of selected B2B e-commerce marketplaces and classifieds, June 2020

  • Share of B2B ecommerce businesses selling on marketplaces, as% of B2B ecommerce executives and professionals, 2020

  • Proportion of B2B companies that generate additional value by expanding available offers with third-party providers, in% of executives and professionals in B2B e-commerce, 2020

  • Proportion of B2B companies actively developing market strategies to compete with Amazon and Alibaba, as% of executives and professionals in B2B e-commerce, 2020

6. Middle East

6.1. Regional

  • Overview of selected B2B e-commerce marketplaces and classifieds, January 2020

Mentioned companies

  • Alibaba

  • Alkemes

  • Amazon

  • China brands

  • DHCate

  • eWorldTrade

  • Fatura

  • Global source

  • IndiaMART

  • Lichtinthebax

  • ManoMano

  • retail trade

  • Sary

  • ThomasNet

For more information on this report, see


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