Specialist in travel accessories go travel is targeting growth in travel retail to expand its presence in the sector as the market reopens.
With this in mind, the company has announced a new partnership with essential communication to expand its exposure to the market.
The company has identified opportunities in key categories as it looks to expand, including convenience, luggage accessories and everyday items.
“The timing feels right to target growth in travel retail,” he said Go Travel CEO Steve Worden.
“We see 2022/2023 as an opportunity to take advantage of the ongoing recovery in travel retail and to take a more critical look at our assortment planning with a view to target customers.
“We are committed to further developing our travel retail business, empowered by our strong position in domestic markets.
“For example, we’ve always had a strong presence in department stores in tourist destinations in major cities like London, Hong Kong, New York, Singapore and Paris, and we’ve also built an enviable category proposition among high street retailers – it shows us as we do on our home build market success to reach more travelers.”
Commenting on the company’s offering, Worden said, “We are critical of our current offering and want to evolve in line with the changing needs of consumers and our trading partners.
“Electrics is a strong, credible proposition. It is now the core of our business and our plan is to strengthen our position worldwide.
“Comfort is a key area for development. We ensure more visibility around our hero products, for example our Dreamer pillow range, which is constantly evolving. We’ve been working on profiling customers to target specific types of travelers so that new products are developed with those customers in mind.
“Luggage accessories give us the opportunity for a different sales mix. We plan to refresh this category over the next two years.
“Everyday essentials are becoming a more important seasonal opportunity for Go Travel. We plan to offer summer shop products; with an extended offer for airports and for hotels. It’s about defining the right product mix for seasonality.”
Owner of Essential Communications and Managing Director of Row Holland Added: “We are delighted to be working with Go Travel at this crucial time of sector recovery and as the company aims for growth in global travel retail. As a result of strategic assortment and customer profile analysis, the company is working on a number of new product developments over the next 12 to 24 months that will result in a more dynamic proposition for travel retailers.”
