Household darling Bacofoil has made another foray into the market for sustainable food packaging with the introduction of its new beeswax wraps.
Launched in May, the new reusable Bacofoil Beeswax Wraps offer consumers the opportunity to choose more sustainable food packaging from a brand that represents high quality product performance.
The wraps are made from ethically sound, certified organic beeswax, GOTS certified cotton, traditionally harvested pine resin and 100 percent biodegradable materials.
The new launch makes Bacofoil the first well-known name to break into the beeswax cloth space and further expands the brand’s product portfolio into the multi-purpose category.
The new product version follows Bacofoil’s extensive research into consumer demands for sustainable products, building on the brand’s Honest 100 strategy, which is committed to improving the sustainability of its product portfolio as a whole by 2025.
The announcement follows the launch of a new, more environmentally friendly, PVC-free cling film from Bacofoil made with 15 percent recycled resources, which hit shelves at Waitrose, Sainsbury’s and Booths last October.
The new product launches over the past six months underscore Bacofoil’s commitment to innovate and meet consumer demands in its industry.
Zoe Lunn, Senior Brand Manager at Bacofoil, said, “It’s an exciting time for Bacofoil as as early as 2021 we have really strengthened our role as innovators in the food packaging market. Our new Bacofoil Beeswax Wraps demonstrate our commitment to offer a more sustainable, versatile food packaging alternative and build on our 100% honest commitment. “
The launch is supported by a targeted social media campaign entitled “Wrap Happy” that focuses on the product benefits, uses and natural properties of beeswax wraps.
Each package contains one large (30x30cm) and one small (20x20cm) wrap with an MSRP of £ 13.99