You shouldn’t say the soft part out loud, but for this article we will say it. Most online content is written to promote a service or to climb search engine rankings.
Even blogs and videos that appear unrelated to commerce try to promote a sponsored link.
A retail blogger is a writer who specializes in documenting, reviewing, and promoting specific products. This is not bad or good per se; it ultimately depends on the product being pushed.
A well coordinated technique
Most retail blogs seem… organic. Those who make their living online have learned that people are fed up with the wooden, overly political, and rigid language of the corporate world.
Because of this, Internet content creators often build a relatable and down-to-earth image that seems more intimate than the average corporate executive. However, the situation is not so clear.
At this point, online content creators aren’t just guys with laptops in their mother’s basement. They are professional marketers building this image for the reasons already mentioned.
There are guidelines, rules, and techniques that must be applied to retail marketing blogs as well. Here are just a few tips that might come in handy:
1. Inspiration is everywhere
A common human tendency is to seek advice only from those who share your job.
Retailer blogs can learn a few things from other types of websites. For example, Typing services for homework often have solid marketing campaigns and their blogs are professionally written.
A general pattern emerges across the internet: we have an industry that has thrived (e.g. retail, essay sites, video games, etc.) and then a sub-industry of reviewers and bloggers begins to capitalize on the traffic.
pages like MercuryNews.com makes a living from talking about other people’s products, namely essay sites. Third-party reviews are often more trustworthy.
So, as a retail blogger, don’t stop researching other retail blogs. Feel free to look at the methods of other activity areas. Jots down their sentence structures, calls to action, email campaigns, and more.
2. Make an effort to appear personable
Psychology has taught us that environment and clothing affect mood.
As a writer, you need to understand your audience. People who dress smartly and go out on the town will react differently to a formal pitch than those who just blog on their couch.
There’s a time and place to be eloquent, but there’s also a place for familiarity and comfort.
That doesn’t mean you have to be condescending or dumb your language down on purpose.
Write as if you are speaking to a friend and your readers will be much more receptive.
3. Get them to your blog in the first place
Dealer blogs are useless if nobody reads them.
You don’t need to become a search engine optimization specialist, but you do need to at least understand the basics of how the web works.
In its purest form, the Internet is a series of computers connected by wires and signals. However, if I want to see something, how do I know which of the billions of computers I need to access?
Well, that’s why search engines are so important. They make it much easier to access and find information. And luckily, it’s no secret how they search for information.
Search Engine Optimization is a method of writing, customizing, and improving your content to make it easier for Google to find and index the page. Believe me, if your retail blog appears on the sixth page of Google search results, it will slowly die out.
Some companies specialize in SEO, but you can learn the methods yourself. This is a must-have set of skills you can’t afford not to have.
This advice applies to any online content creator, from influencers to retail bloggers.
The most successful people on the internet are the ones who manage to become a part of people’s lives.
Online content creators have become part of the basic routines of their followers. Some read blogs on the subway, others listen to YouTube while they go to sleep.
music or images, blogs or videos; it almost doesn’t matter what you produce as long as the reader has an emotional connection to your product.
But how can this status be achieved? Well, you have to be consistent. Addiction arises from habits. A habit is repeated exposure to a specific stimulus. But how will your viewer love your writing if you post every two months?
Or, like some bloggers, you post daily on a creative spurt and then disappear from the map.
Post regularly and as often as possible so you can give people their “dose.” Huge companies already know this part of human psychology and invest heavily in advertising and content.
That’s why they’re selling you an annual phone that’s almost identical to the previous one, rather than waiting a few years and marketing a product that’s twice as good. Out of sight out of mind. Make sure you’re always doing something.
Networking is another important skill in the 21st century. You must do everything in your power to encourage people to share your content. Keep in mind that not every reader of your retail blog is a tech-savvy millennial.
If you want your content to be shared, you need to make it easy for people to do so. Make sure social media buttons are easily accessible. The icons are very recognizable and this simple implementation will drive traffic.
Also the best retail blogs will network with each other. Instead of seeing others as competition (which they are), choose to work together for mutual benefit. Recommending content, sharing links, and even paying for shout-outs will ultimately benefit you.
6. Track performance
How do you know if you’re okay? Was your last post successful? Has the new reference landed? You have the advantage of receiving feedback almost immediately. Corporations used to pay millions for this.
Your business strategy can change on the fly if the need arises, and you need to take advantage of that flexibility.
Some add-ons can track every view, or you can use your blog’s backend interface and pen and paper. Regardless of how you monitor feedback, it needs to be taken into account.
To run an online retail blog, you need to do your job as a blogger.
You also need to know something about your audience and how the internet works. Fortunately, this is not 2008 and other people have walked this path before you.
Whatever information you need, it’s available for free on the internet.