Inmar Intelligence and Modal Announce Agreement to Revolutionize Online Car Buying

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The combined capabilities enable dealers to improve ROI through improved audience segmentation, targeting, and conversion of ecommerce auto sales

Winston-Salem, NC August 3, 2021 (GLOBE NEWSWIRE) – Inmar Secret Service, a data-driven, technology-enabled services company, today announced a commercial agreement with Modal to provide e-commerce to the world’s leading auto dealers and brands. The collaboration will streamline the automotive e-commerce experience, improve qualified leads, drive higher sales conversions and deliver improved ROI for dealerships.

“The COVID crisis has driven online car purchases to unprecedented levels, and this consumer behavior will remain,” said Rob Weisberg, SVP, Automotive, at Inmar Intelligence. “When working with Modal, we use aggregated purchase data and AI to drive more qualified visitors to dealer websites and improve visitor-to-buyer conversion. Simply put, dealers will sell more cars online by driving more customers through the sales funnel at a higher rate. “

Modal’s current e-commerce solution for the automotive industry encompasses the entire buying process, including trade-ins, financing and final purchase documents. Combining these skills with Inmar Intelligence’s extensive experience with CPG and retail brands to segment and target individual audiences will enable auto dealers to increase overall ROI by leveraging the digital transformation of traditional car buying.

“Modal’s online transactions are up 800 percent year-over-year, and we expect our collaboration with Inmar Intelligence to accelerate that growth even further,” said Sameer Bhalla, the newly appointed Chief Executive Officer of Modal. “By leveraging Inmar’s segmentation, targeting and full lifecycle attribution capabilities, we’re propelling analytics to the top. It’s more than a transaction, it’s connecting with the right customer at the right time, and we’re already seeing spikes in order conversion that we know will continue. “

This combined technology enables auto dealers to segment consumers to secure high-quality leads, deliver personalized messages to retain customers and increase conversions. Attribution is included throughout the buyer’s journey and shows the retailer’s and brand’s ROI.

“The collaboration between Inmar Intelligence and Modal has turned our Flow Express digital retail experience into a real profit center. The online channel now accounts for over 50 percent of our sales and more than 800 customers per month use Modal, ”said Eric Flow, President of Flow Automotive, one of the first dealer groups to use the offer, and is already achieving a 348 percent return on investment . “This technology has enabled us to remain agile during the pandemic; We offer the secure, contactless shopping experience our customers have come to expect, and we are thrilled with our success to date. “

COVID-19 has increased the need for dealerships to adapt to new customer expectations, which are likely to continue in a post-pandemic environment. By offering a full online sales process, Modal’s partnership with Inmar Intelligence has streamlined the customer journey to deliver the highest ROI to every retailer.

For more information on Inmar Intelligence, see inmar.com

About Inmar Intelligence Commerce Accelerated. â„¢

Inmar Intelligence is a leading data and technology company. US $ 120 billion in trade runs through our market-driven platforms that drive digital transformation through unified data, workflows, and cash flows to help leading Fortune 5000 companies, emerging brands, and healthcare systems innovate. Over our 41 year history, we have served retailers, manufacturers, pharmacies, healthcare systems, government agencies and employers as trusted intermediaries in redefining success. For more information about Inmar, please follow us on Twitter, LinkedIn or Facebook, or call (866) 440-6917.

About Modal:

Modal offers e-commerce to the world’s leading automobile dealers and brands and enables its customers to have transparent digital commerce that blends into their existing websites and showrooms. Founded in 2015 in San Francisco, the company offers contactless, optimized and fully processed online shopping. For more information, visit modalup.com and keep following them Twitter, LinkedIn, Facebook, and Instagram.

CONTACT: Holly Pavlika Inmar Intelligence (336) 770-3596 holly.pavlika@inmar.com


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