CUPERTINO, CALIFORNIA Apple today announced an update to the App Store that will close an investigation by the Japan Fair Trade Commission (JFTC). The update allows “Reader” app developers to add an in-app link to their website so users can set up or manage an account. While the agreement is in place with the JFTC, Apple will apply this change globally to all reader apps in the store. Reader apps offer previously purchased content or content subscriptions to digital magazines, newspapers, books, audio, music, and video.
To ensure a safe and seamless user experience, the App Store policies require developers to sell digital services and subscriptions through Apple’s in-app payment system. Because reader app developers don’t offer in-app digital goods and services for purchase, Apple has agreed with the JFTC that developers of these apps will share a single link on their website to help users set up and manage their account .
Before the change goes into effect in early 2022, Apple will update its policies and review process to ensure users of reading apps continue to have a safe experience in the App Store. While in-app purchases through the App Store commerce system remain the most secure and trusted payment methods for users, Apple will also help reader app developers keep users safe when they link to an external website to make purchases make.
“Trust in the App Store is everything to us. The App Store’s focus is always on keeping users safe and helping them find and use great apps on the devices they love, ”said Phil Schiller, Apple Fellow who oversees the App Store . “We have great respect for the Japan Fair Trade Commission and appreciate the collaboration that will help reader app developers make it easier for users to set up and manage their apps and services while protecting their privacy. To trust.”
This update follows a series of changes to the App Store announced last week that give developers more flexibility and resources to reach their customers, adjust their prices, and grow their businesses. Last week, Apple also launched the News Affiliate Program to support local journalism and support news organizations on the App Store.
With the update announced today, the App Store continues to evolve into an even better marketplace for users and developers. Apple already provides more than 30 million registered developers with the tools, resources, and support they need to build and deliver software on Apple platforms to over a billion customers around the world.