Liquid’s new venture aims to disrupt the often siled and disconnected world of e-commerce. Some common pain points are supply chain inefficiencies that result in late deliveries, higher returns, and a low level of integration between brands, distribution, logistics, retailers, and last-mile delivery. The split has been further impacted by changing shopper behavior, expectations and a hyper-competitive environment where both brands and e-retailers are under immense pressure to create an omnichannel experience that retains their shoppers’ loyalty.
Elev8’s mission is to help brands navigate the complicated world of e-commerce by providing a seamless suite of services that includes strategic go-to-market plan, e-retailer management, content creation, content listing, business intelligence, Inventory management and more includes -mile delivery. This means brands can now focus on scalability and growth – and let Elev8 manage the brand’s digital distribution ecosystem.
Most brands sell their products through multiple pure channels like noon.com, Amazon, Namshi or brick and mortar retailers like Carrefour, Lulu or grocery aggregators like Instashop and Talabat. Selling on all of these platforms is challenging, with multiple vendors playing different roles. With Elev8, brands can now send their inventory to Elev8, which ensures all of their distribution channels are fully integrated and orders are fulfilled at retail speed with a one-stop-shop solution.
With a state-of-the-art warehouse in Dubai, Liquid offers its customers reliable fulfillment and fast delivery of their products on the last mile in the United Arab Emirates. The addition of Elev8 to Liquid’s services broadens the Dubai-based company’s offering, giving clients a 360-degree end-to-end solution – a prospect that’s particularly appealing to brands navigating the e-commerce landscape of the Middle East want to find their way around. Liquid will work with clients to provide full marketplace management closely aligned with their in-house creative capabilities.
said Sachinn J. Laala, CEO of Liquid, “We are very excited to launch Elev8, a truly innovative service not offered by any other company in the region. We’re a one-stop shop for any brand looking to break into the saturated e-commerce industry – a sector that has grown phenomenally with revenues of approx $24 billion today. With our expert knowledge and industry expertise, we eliminate risks and increase success. We know that bringing Elev8 to the region will support the broader retail community and customers, and in turn, amplify the region’s growth across all retail areas.”
Liquid already ensures that brand values are aligned in both physical and digital realms and correspond to the overall brand equity. Bringing brands and audiences together, Liquid excels at providing brands with a complete 360-degree proposition that resonates with and stays with customers and serves as a transformative force for the industry.
“We saw a clear gap in the market,” Laala continued. Our approach is to offer brands all the tools needed to acquire customers, sell products and deliver them efficiently via Liquid and Elev8.”
As a pioneer in the field of e-commerce, Liquid has become the focal point between brands and e-retailers, helping them optimize their online presence. With Elev8, Liquid wants to open the way to purchase and help brands to overcome the last hurdle in the chain.
Using market-leading data analytics, Liquid will provide valuable consumer insights into product performance across platforms. Putting the power of knowledge in customers’ hands while serving as local e-commerce experts, the team at Liquid will work with customers to advise, spin and strategize on how to win in retail.
Liquid recently announced expansion into the Kingdom of Saudi Arabia and its first European hub in Poland – building on its global office based in Dubai, United Arab Emirates.
After a 35% increase in sales in 2020, the company will continue its global expansion by continuing to help brands sell by helping shoppers shop anywhere, anytime.