Morrisons is cutting prices on more products ahead of Christmas

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// Morrisons is slashing the prices of 52 products expected to be in demand for Christmas
// The grocer said cranberry sauce, aluminum foil and filling are some of the items included in the list

Morrisons has slashed the prices of 52 products expected to be in demand for Christmas as it pledges to keep prices low through the end of the year.

That grocer Said cranberry sauce, aluminum foil and filling are some of the products on the list that see an average sales increase of over 50% from mid-November through Christmas compared to the rest of the year.

Morrisons is investing over £3m to make these cuts as customers look for help to reduce and spread the cost of Christmas.


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Sweet treats like mince pies and trifles are included in the cuts, as are essential ingredients for seasonal baked goods like ground beef, sultanas, frosted cherries and pastries—along with the cream for serving.

Other chilled items include shrimp, dips and flavored cheeses, while roast potatoes, carrots and sprouts are among freezer-sliced ​​favorites.

Cupboard fillers like peanuts and jelly have also been reduced in price, and customers can avoid Christmas Day disasters by stocking up on batteries now, as packs of AA and AAA varieties are included in the price cuts.

Today’s price cuts come on top of the 150 prices Morrisons reduced and frozen in September on staples and commonly bought items such as chicken breasts, ground beef, bread, baked beans, chopped tomatoes, potatoes and a variety of fruits and vegetables.

Everyday items like toilet paper and cereal, and frozen items like fish fingers, chips and pizza have also been reduced in price and will remain at the lower prices.

“These festive price drops relate to key seasonal products that we know customers are buying more of this time of year due to the important role they play in holiday celebrations,” said David Potts, CEO of Morrisons.

“We understand that our customers are making difficult decisions about what items to put in their baskets right now, so we’re working hard to help them with their holiday grocery shopping.”

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