ALEXANDRIA, Va. – Convenience retailers now have a new tool to help them thrive in the increasingly complex and digitally-driven retail landscape. NACS and SOCi, a multi-location brand marketing platform, announced the launch of THRIVR™ at the NACS show in Las Vegas.
THRIVR is an exclusive localized market solution that can help NACS members create a streamlined and amplified localized marketing strategy. THRIVR enables members to manage the local pages and local listings of all their locations across digital platforms while gaining insights into search, social and reputation management essential for improving marketing strategy and location visibility.
THRIVR brings digital and convenience retail together by providing NACS members with a central location to update and manage critical location information streamed to over 100 of the top search directories and networks including Google, Facebook, Waze, Apple Maps and Yelp. THRIVR provides the tools and capabilities to create, market and promote relevant local information and content to help retailers better serve and reach customers in their unique market territory.
“Location has been fundamental to convenience store offerings for nearly 100 years. In today’s digitally-driven retail landscape, local search is playing an increasingly important role in how consumers find and select fuel, grocery and convenience offerings. THRIVR enables retailers to combine the best of traditional retail excellence with powerful digital tools that extend a store’s reach into all the ways customers interact with brands today,” said Henry Armor, President and CEO of NACS.
According to global market research firm Forrester, more than 85% of customers say they use social channels to discover, think about, or make a purchase. Additionally, according to Social Media Today/Market Force, 70% of consumers turn to social media for customer support.
“Today’s retail success is based on digital customer loyalty. SOCi allows the buyer’s journey to be easily managed even as it evolves across different channels,” said Afif Khoury, Founder and CEO of SOCi. “We are excited to support THRIVR with tools, resources and strategic insights from the SOCi platform, enabling the delivery of a localized marketing strategy at scale for convenience and fuel retailers.”
Localized digital marketing leads to higher traffic, engagement and revenue conversion potential than corporate content alone. Businesses in Google’s 3-pack, where only three businesses are featured in initial local search results, receive 126% more traffic and 93% more actions (calls, website clicks, directions) than businesses ranked immediately lower, according to SOCi 2022 Localized Marketing Benchmark Report.
In addition, a new national consumer study by NACS found that consumers are using digital platforms to make purchasing decisions. Two in three consumers (67%) say they use voice-enabled personal assistants like Siri and Alexa, and more than one in four say they use these assistants for finding products (27%) and finding stores or businesses (26%). use. . Most consumers (58%) say they write reviews of businesses online, and 52% say positive reviews lead them to trust the business more.
Convenience retailers can visit the THRIVR booth at NACS show. For more information about THRIVR, visit www.convenience.org/THRIVR.