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E-food has seen remarkable growth in the Kuwaiti market
KUWAIT CITY, OCTOBER 7TH: Relying on the “online” to buy various products, from clothes to medicines to groceries, has become a regular and indispensable affair as there are many applications on smartphones that meet these requirements after their importance has become particularly clear during the coronavirus pandemic and beyond, Al-Qabas reports daily. In particular, the “grocery applications” occupy a large area of individuals’ daily transactions and the demand for their use is increasing day by day, knowing that their success depends on several factors, the most important of which are the speed of delivery, Availability of the required products and the accuracy of their processing.
Food industry sources told Al-Qabas that the so-called “electronic grocery store” in the Kuwaiti market is still showing remarkable growth over the past two years, and the volume of orders is expected to reach between 50,000 and 100,000 orders per day by the end of next year, having reached an average of 12,000 orders per day two years ago, most of which were vegetables and fruits, then beverages, sweets, snacks and baked goods.
Ahmed Salama, one of the founders of the “Viz” grocery delivery application, explained that what differentiates one application from the other is the speed of delivery of orders to consumers, as speed is one of the most important factors of modern applications Delivery time should not exceed 15 minutes, in addition to the availability of goods and products of various types, in order to meet the needs of different customers. He pointed out that the speed of delivery depends primarily on the technology used to manage the application on the one hand and on the processing of orders and the availability of products in the application stores on the other.
He believes that the shopping habits of individuals and families have changed, so in the past the association’s visit has been intermittent, and in large quantities, but with fewer groceries. Salama addressed the main challenges faced by application owners, the most important of which is the lack of drivers, in particular that the local market is large and requires a large number of drivers to meet the demands at the desired speed, what the salary level is currently increasing, which is one of the reasons for the difficult success of these projects, since the cost of driver salaries is about 25% of the work budget, which is a large percentage, bearing in mind that the availability of an integrated team of highly qualified and modern technology guarantees the success of the applications.
Bader Al-Ghanim, managing director of Talabat and t-Mart application, confirmed that the grocery delivery boom started during Corona and the lockdown period, noting that the increase in demand and the expansion of distribution also happened afterwards The consumer noticed the quality of the services provided in the field of “grocery” delivery, which led to an increase in competition between applications for the benefit of the consumer and to increase the quality of the services provided.