Opera Software released Opera 88 Stable this week. The new version of the web browser introduces support for horizontal scrolling with tabs and a new feature which Opera Software calls Shopping Corner.
Shopping Corner is currently available in four countries – Germany, Poland, the United Kingdom and the United States – but Opera Software plans to roll out the feature to more companies in future releases.
The company describes Shopping Corner as a central hub for shopping activities. The integrated feature brings price comparisons, coupons, trends, news and “best deals” to the Opera community. Although not specifically mentioned, it is almost certain that Opera Software will also benefit financially from Shopping Corner.
The Shopping Corner home page is available from the browser’s Welcome screen and sidebar. The sidebar icon had to be activated on our test system before it appeared in the sidebar.
A search box appears at the top of the Shopping Corner home page. Enter the name of a product and you’ll get instant results. Type Windows 11 and you’ll get offers to buy the operating system or the devices that will run the system.
The product search is just one of the available options. Scroll down a bit and you will get to the coupons and promotions sections.
For example, coupons can be filtered to only show coupons for sports and travel sites. These work as usual: each coupon lists the amount you’ll save if you use it, the discount code itself, a link to the store, and other specs.
Promotions work similarly, but the key differentiator is that this section lists individual items that Opera users can purchase at a discount. There is also a news and trends section. and a listing of popular stores.
Clicking on the settings icon will display options to hide specific sections. If you are not interested in the list of popular shops or news, you can hide them in the settings.
Shopping Corner does not highlight available offers on websites even if coupons or promotions are available.
According to the announcement, Opera cooperates with various regional partners. The partner in Germany and Great Britain is the price comparison service Idealo, in Poland Ceneo and in the USA Amazon.
According to Opera Software, Polish users could also benefit from the integration of the Dify cashback service.
Microsoft added the functionality to the company’s Edge web browser some time ago. When shopping in Microsoft Edge, it highlights whether coupon codes are available for the website you’re visiting.
Shopping Corner aims to improve the shopping experience in Opera and it is likely but never mentioned that it will also generate revenue for the company. The feature feels a bit out of place in its current form, as users have to launch Shopping Corner in the browser to use it. Advice that coupons or promotions are available would certainly encourage use of the feature in the browser, but perhaps this is planned for a future release.
Now you: Will you be using Shopping Corner or would you use a similar feature in your favorite browser?