Ourself expands its range and enters the first retail store with the new HA+ Replenishing Serum

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We ourselves has expanded its product range. The new HA+ Replenishing Serum with Subtopical Firming Technology is a patent-pending serum that provides a firmer, smoother and more hydrated appearance.

Thee HA+ Replenishing Serum is now sold on Ourself.com in a 15mL airless pump bottle ($145); A 30ml bottle ($260) will be available exclusively from Violet Gray on September 19th.

The launch at Violet Gray marks Ourself’s foray into retail since the launch of DTC in February 2022.

The formulation features the company’s Subtopical Firming technology consisting of HA+ Complex, Firming Intides and a patent-pending lipid-rich multi-phase vesicle delivery system that enhances absorption of our encapsulated complex and protects active ingredients from degradation.

The HA+ Complex is a blend of dual molecular weight (low and medium) Hyaluronic Acid that moisturizes and contributes to a firmer appearance, and ingredients known to support the skin’s own ability to produce Hyaluronic Acid while slowing down the loss of Hyaluronic Acid Acid. Firming Intides help support the skin’s natural barrier to give skin a smoother and firmer appearance.

Secondary ingredients include vitamin C and niacinamide, according to the company.

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