Poundland enters online shopping after acquiring competitor Poundshop.com

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Poundland has acquired online discounter Poundshop, meaning its customers can buy goods over the internet. It’s all part of a ‘Transformation of Poundland’ that will see the nationwide launch of its own online store.

It had first tested online shopping in 2021, conducting a test in Birmingham, Walsall and then all of the Midlands and parts of South Yorkshire. On Tuesday bosses said the next stage is to launch Pep&Co clothing and homewares outside the UK – offering a Dealz online service in the Republic of Ireland.

Poundshop.com was established in 2014 and has almost 400,000 customers across the UK. The mirror reports. It employs around 65 people at its distribution center in Wednesbury, West Midlands. All jobs will remain protected under the new ownership.

All online orders will continue to be processed as usual during the migration, a spokesman said.

Barry Williams, Managing Director of Poundland, said: “It’s great to extend a warm welcome to the Poundshop.com team to Poundland. This acquisition adds power and pace to our commitment to making our amazing products and value available to customers across the UK and Ireland, regardless of how they shop.”

It follows the opening of seven new Poundland stores last year and the expansion of its clothing partnership and frozen food range. Recent openings by the low-cost retailer have included stores in Rayleigh, Essex and Southampton in Hampshire.

Poundland was established in 1990 primarily as a £1 shop initially selling clearance items. It now operates just under 900 stores in the UK and Ireland, selling goods up to a limit of £5.

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