RETAIL COUNCIL OF CANADA NOMINATED IMPERIAL TOBACCO CANADA FOR THREE EXCELLENCE IN RETAILING AWARDS 2022

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TORONTO, May 31, 2022 /CNW/ – Imperial Tobacco Canada (ITCAN) has been nominated by the in relation to its VUSE brand retail advice from Canada for three Excellence in Retailing Awards. This prestigious recognition program celebrates leadership, innovation and creativity in retail across the country. ITCAN was recognized in three categories: In-Store Experience & Design, Omni-Channel, and Pop-up Experience and Design, with winners to be announced 31. May at the Toronto Congress Center.

“We are honored to be nominated for these prestigious awards that recognize retail innovation across all sectors Canada“, says Krzysztof Cholewa, Director of Consumer Engagement at ITCAN. “I’m so proud of the team for bringing these incredible retail experiences to life. ITCAN always does the unexpected to further connect with adult nicotine consumers and enhance their shopping experience.”

ITCAN sells VUSE vapor products online and physical retail Canadawith its first flagship store in Toronto, ON. The brand is characterized by high-quality products, creativity and the latest interactive technology.

Pop-up experience and design
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ITCAN celebrates this nomination Toronto commercial initiatives with the installation of their activation identity, the Cube of Inspiration, in the heart of downtown to create brand awareness and offer an immersive adult nicotine consumption experience. The Cube was built to spark curiosity, engage adult nicotine users and further connect the VUSE brand to the city Toronto. A truly sensory pop-up, visitors could enter the cube and scan a QR code that would launch a mobile immersive AR experience.

Experience and design in store
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Boasting a modern look and feel, the unique VUSE Store Toronto goes beyond an ordinary vape shop and allows visitors to touch, play and interact. You can grapple with the Cube, try products on the Trial Wall, enter the VUSE world in the Infinity Room and much more. With a total of nine passive and active visitor touchpoints, the VUSE Store Toronto is much more than just a physical store.

Omni Channel Award

ITCAN has been nominated for the 2021 launch of its next generation vaping device, the ePod 2. This 360° omnichannel campaign captured the attention of adult nicotine consumers at every online and offline touchpoint. Through strategic marketing phases, ITCAN maintained an always available, consistent presence across all channels.

For more information on the Excellence in Retailing Awards, visit the official website here.

About Imperial Tobacco Canada

Imperial Tobacco Canada is canada leading company for tobacco and vapor products and is part of the most international tobacco group in the world: BAT. BAT is a global, multi-category consumer goods company operating in over 180 markets. Our vision is to build A Better Tomorrow by reducing the health impact of our business by offering our consumers a greater choice of enjoyable and less risky products. Our strong foundation, coupled with our ability to disruptively innovate, is a platform for us to create more sustainable products for our adult consumers and a more sustainable business for our colleagues, shareholders and communities. More on our A better future strategy here.

SOURCE Imperial Tobacco Canada

For More Information: For more information or interview requests, please contact: Mary Moniz, Torchia Communications, (647) 278-0152, [email protected]

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