Russia’s rebranded McDonald’s is removing fries from its menu, citing a poor potato crop and warning the shortage could last into the fall

0

New chain Vkusno & tochka, which translates to ‘yummy and that’s it’, has temporarily stopped handing out the classic side, claiming it’s facing a potato shortage. The restaurants reopened in June under a new name and ownership after McDonald’s left the country in May in response to Russia’s attack on Ukraine.

Vkusno & Tochka told the Russian news agency TASS that a poor harvest last year was to blame. Vkusno & Tochka also said it was “impossible to import from markets that could become temporary suppliers of potatoes for companies in Russia”.

However, Russia’s Ministry of Agriculture sees it differently. In a statement on Telegram, titled “There are potatoes – and that’s it,” a clear nod to the fast-food chain’s name, the agency said the country was “fully supplied with potatoes, including processed ones.”

“In addition, harvests from the new crop are already arriving, which eliminates the possibility of shortages,” the ministry wrote on Telegram.

Vkusno & Tochka said chips might not return to the menu until the fall. It added that its “rustic potatoes,” which are thicker than fries, may also be temporarily unavailable.

In Japan, another fast-food giant has made changes to its own menu as it faces a potato shortage.

Share.

Comments are closed.