Shein is making a comeback in India through Amazon after its app was banned

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The platform of the Chinese company was banned from the country as part of a government ban on dozens of apps as tensions between the two countries escalated.
Now the brand seems to have found a way back Amazon (AMZN). Shein will be featured as a seller on Amazon’s Indian website later this month for the Prime Day festival in the country.
Amazon’s largest annual shopping event took place in the US in June and is scheduled to take place in India from July 26th to 27th.
Shein is an online shopping platform known for trendy, affordable women’s fashion and other apparel. The company has made a name for itself by prioritizing speed and reach, claiming it lists “500 new fashion items every day”.
The extent of Shein’s partnership with Amazon (AMZN) wasn’t immediately clear. None of the companies immediately responded to a request for comment on Wednesday.
And little is known about the inner workings of the privately run and notoriously secretive company. In previous press releases, Shein announced that it was founded in 2008 while listing the east China city of Nanjing as its home base. (PitchBook, the private market data provider, says the company is based in Shenzhen.)
Shein describes itself as a global company with a reach that spans more than 220 countries or regions around the world. Its main markets are in Europe, the United States, Australia and the Middle East.

Shein’s return to India comes after the country’s decision last June to ban nearly 60 apps, including many prominent Chinese ones.

The country’s Department of Electronics and Information Technology said at the time that the platforms posed a “threat to sovereignty and integrity,” which raised concerns for businesses as tensions simmered between Beijing and New Delhi.
The ministry suggested the move was related to data security and said in a statement last summer that it had received numerous complaints about the misuse and transmission of user information by some mobile apps to servers outside India.

A year later, the ban appears to be still in place.

As of Wednesday afternoon, local time in India, Shein posted a notice to customers on its Indian website stating that it would not take orders from users “until we can reach a new agreement with the government.”

“After Shein received the official order from the Indian government, she strictly adhered to the order and regulations,” said the company. “Data security is our top priority.”

– RIshi Iyengar contributed to this report.


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