UVA teams up with Fanatics to announce an e-commerce partnership for Jerry Ratcliffe’s online team store


Courtesy of UVA Media Relations

Photo: UVA Athletics

Virginia Athletics and Fanatics, a global digital sports platform, announced Tuesday the launch of a long-term e-commerce and mobile partnership, under which Fanatics will power the Virginia Cavaliers’ official online team store.

The new, fast digital shopping platform is currently live, giving Cavalier fans everywhere the opportunity to shop the largest online selection of UVA fan gear this holiday season while supporting Virginia Athletics teams and student athletes.

The new online shop shop.virginiasports.com – offers a range of more than 1,700 unique products from university-approved licensees including Fanatics, Nike, Champion, New Era, ’47, Top of the World, WinCraft and many other top brands. Also included are new product collections including Virginia Vintage, Cavalier Dark Mode and co-branded UVA products supporting Operation Hat Trick (OHT). OHT creates awareness and support for the recovery of wounded soldiers and veterans through the sale of branded merchandise and products.

“Fanatics is a leader in collegiate merchandise and we are excited to announce our new relationship,” said Carla Williams, Virginia’s Director of Athletics. “Their unmatched ability to connect universities, fan bases and alumni is impressive, and they excel at service, retail and brand management.

“Partnering with Fanatics will enable us to grow our sales and increase brand exposure for the university and our student-athletes. I believe our fans will be thrilled to have access to all of Fanatics’ options when it comes to supporting our athletics teams through e-commerce and merchandise.”

The online and mobile store will also soon offer jerseys, t-shirts and sweatshirts, giving fans the opportunity to personalize products with the names and number combinations of current UVA student-athletes across multiple sports.

“We are excited to begin our new partnership with the University of Virginia,” said Derek Eiler, Executive Vice President, Fanatics College. “UVA is a world-class academic and athletic institution, and we’re proud to partner with the university to connect alumni and fans everywhere with great Cavalier merchandise.”

About Virginia Athletics
Virginia has a rich history of excellence on and off the field. As of November 2022, the program has won 31 NCAA championships. UVA placed 465 student-athletes on the 2021-22 ACC Academic Honor Roll and recently finished 11th overall in the 2021-22 Learfield IMG College Directors’ Cup athletic standings. The Cavalier program placed in the top-25 for the 15th consecutive year.

About fanatics
Fanatics, Inc. is the ultimate one-stop sports fan destination, igniting and harnessing fan passion and maximizing the exposure and reach of outstanding sports partners worldwide. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 90 million consumers worldwide and a trusted brand name, Fanatics drives innovation across the sports landscape by building the leading global digital sports platform, including licensed merchandise, physical and digital trading cards and collectibles; and online gambling and iGaming.


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