Starting October 25th, a delivery fee of $ 9.95 will be charged for every Whole Foods delivery order placed through Amazon Prime. Amazon Prime members were informed of the change by email on Friday.
The new fee is designed to help cover operating costs such as equipment and technology associated with the delivery without raising food prices, a Whole Foods spokesperson said, noting that Whole Foods shipped three times as many orders in 2020 as it did in 2019. Whole Foods rolled out the new fee in six markets this summer – Portland, Maine; Providence, Rhode Island; Manchester, New Hampshire; and the metropolitan areas of Detroit, Boston, and Chicago – before moving nationwide. Additional charges apply for orders with a one-hour delivery.
Amazon whole foods purchased
in 2017. It was introduced the following year free delivery in two hours
from the grocer. Certain perks, such as free one-hour grocery collection, are still available to Prime members. The fee is also waived for customers who order delivery via Amazon Fresh.
The news comes as American consumers pay more for groceries. Food prices rose 3% last year, according to the latest data from the consumer price index, the country’s main inflation measure. Restaurant prices rose 4.7% over the same period.
has been considered immune to rising prices for years, but that has changed in the pandemic. According to an analysis of visits to retail websites by the Adobe Digital Economy Index, online prices rose 3.1% in August compared to the same month last year. Groceries rose 1.64%. This contrasts with an average increase of 0.51% between 2015 and 2019.
– CNN Businessâs Nathaniel Meyersohn and Matt Egan contributed to this report.